Work

As founding PMM, I led a complete overhaul of Meter's positioning and messaging architecture from intro decks and website copy to elevator pitches and competitive positioning. I distilled a technically complex, vertically integrated product into narratives that resonated across ICPs, from IT operators to Fortune 500 executives. The work included a new company story, reworked sales collateral, and a unified positioning framework adopted across GTM. I also owned customer marketing (video and written case studies), release marketing, and content strategy.

I led the end-to-end launch of Meter Command, our generative UI network management software. The goal was to augment Meter's networking story with a category-defining intelligence layer for enterprise networking. I architected the GTM motion, crafted positioning that emphasized deep control reminiscent of the CLI, and tailored messaging for both operators and executives. The multi-channel launch spanned PR, thought leadership, demand generation, and sales enablement. Command reframed how customers perceived Meter's value and codified a repeatable GTM model for subsequent products.

I led all analyst relations efforts, including our relationship with Gartner. I spearheaded Meter's first Gartner Magic Quadrant submission for Enterprise Wired and Wireless LAN Infrastructure, ultimately securing placement as a Visionary in 2025. This required shaping a narrative that showcased Meter's vertically integrated model and differentiated innovation. I collaborated across product, engineering, and executive leadership to develop analyst-ready messaging, orchestrated customer references, and packaged compelling proof points. The Visionary recognition validated Meter's market credibility, elevated brand perception, and opened doors for tens of millions of dollars in enterprise opportunities.

Led the product launch of Creator Studio, a developer platform that allows users to generate any custom AI use case using natural language. Over 9 months, I helped conceptualize the product, led the overall launch, and guided teams post-launch. I introduced and demoed Creator Studio to 4K+ CIOs, VCs, and industry leaders at Moveworks Live and spoke on the Digital Marketing Masters podcast. The launch captured $1.5M ARR within 90 days and adoption across 30% of customers.

Led competitive intelligence company-wide, including monthly check-ins with the CEO, participating on takedown calls with customers, and conducting deep research into competitors' strategies. Improved overall competitive win rate 42%, representing $2.6M in business impact, by training sales on differentiated AI value propositions and intervening in 85+ high-stakes deals.

Led the launch of Jupyter Notebooks and oversaw 100%+ growth in ARR for Domo's data science and AI/ML products. Repositioned AutoML, scripting, and Jupyter products for enterprise adoption, aligning GTM with data science buyer personas. Managed cross-functional relationships with product, engineering, design, and partnerships, exceeding designated OKRs.

Developed an integration strategy for a net-new B2B product (Project Air), prioritizing use cases across 50+ integrations down to a recommended set. Conducted deep user research on the Site Reliability Engineer persona, covering background, motivations, career path, and operating model. Presented the comprehensive POV to Senior Product and Design VPs to inform the product's GTM strategy.